MICKEY & MINNIE'S RUNAWAY RAILWAY
PUBLICITY, MEDIA COVERAGE, EVENT PLANNING
PURPOSE
To launch the first-ever Disney attraction to feature titular characters, Mickey and Minnie, in a one-of-a-kind, immersive experience. To position Walt Disney World Resort as a leader in theme park entertainment, a great place to work and a community neighbor.
REASON
Our team not only wanted to generate publicity about the brand’s newest feature attraction but wanted to celebrate the ride’s story with Cast and community members who helped bring it to life.
PROCESS
To launch the first-ever Disney attraction to feature titular characters, Mickey and Minnie, in a one-of-a-kind, immersive experience. To position Walt Disney World Resort as a leader in theme park entertainment, a great place to work and a community neighbor.
RESULTS
Our team not only wanted to generate publicity about the brand’s newest feature attraction but wanted to celebrate the ride’s story with Cast and community members who helped bring it to life.
