MICKEY & MINNIE'S RUNAWAY RAILWAY

PUBLICITY, MEDIA COVERAGE, EVENT PLANNING

PURPOSE

To launch the first-ever Disney attraction to feature titular characters, Mickey and Minnie, in a one-of-a-kind, immersive experience. To position Walt Disney World Resort as a leader in theme park entertainment, a great place to work and a community neighbor. 

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REASON

Our team not only wanted to generate publicity about the brand’s newest feature attraction but wanted to celebrate the ride’s story with Cast and community members who helped bring it to life.

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PROCESS

To launch the first-ever Disney attraction to feature titular characters, Mickey and Minnie, in a one-of-a-kind, immersive experience. To position Walt Disney World Resort as a leader in theme park entertainment, a great place to work and a community neighbor. 

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RESULTS

Our team not only wanted to generate publicity about the brand’s newest feature attraction but wanted to celebrate the ride’s story with Cast and community members who helped bring it to life.