SWGE ECONOMIC IMPACT & COMMUNITY EVENT

 MEDIA RELATIONS, EVENT PLANNING, CORPORATE CITIZENSHIP

PURPOSE

To launch Walt Disney World’s newest land, Star Wars: Galaxy’s Edge in a uniquely Disney way. To position Walt Disney World Resort as a good community neighbor through Central Florida partnerships and state economic impact.

REASON

As Walt Disney World Resort continues to transform during this period of unprecedented growth, Star Wars: Galaxy’s Edge will open at Disney’s Hollywood Studios on Aug. 29. Historically, prior to new lands opening, we make an announcement regarding the economic impact and growth these news lands bring to the Central Florida area.  In addition, welcoming the local community consisting of 1,000 Boys and Girls Club of Central Florida students for an exclusive preview of our newest developments. This is a key part of a new land opening and is often tied to a press event.

PROCESS

I aided in planning the media event, which included drafting initial communication materials and assembling press kits (filled with items promoting our local economic impact) for each person in attendance to take home. Additionally, on-site, I acted as a manager for a video team to capture the content of the duel-event activations. I provided rundowns of what to expect, ensured everything was in place and kept everyone on schedule throughout the day. 

RESULTS